Bodum Double Wall Glasses – Marketing Spin Or a Real Deal?

Bodum has been a synonym for innovation for over 70 years. This family owned business was founded by Peter Bodum in 1944. What started at first as a simple vision, it turned into a world-known brand. Bodum today is a well known name on the market for kitchenware. This brand stands for quality and unique industrial design. Unlike other companies, Bodum doesn’t use false advertising messages to increase its sales and profit. In fact, there is no need to do that, since people all over the world already know about the quality that is offered from Bodum.

Bodum-Double-Wall-Glasses

 

Bodum became an instant sensation when they introduced the Bodum double wall glasses six years ago. Of course, this kitchenware brand was popular long before the introduction of these glasses, but numbers show that their revenue increased significantly from the moment when the Bodum double wall glasses were presented on the market.

At the beginning, many thought that this was a typical marketing spin so that the company can increase its sales. But Bodum answered to these claims by saying that they simply cannot afford to compromise their name with some false claims. They managed to become one of the leaders on the market, so why would they want to risk that with possible scandals. A lot of companies use false advertising to increase their profits. But when a brand like Bodum is already established as a highly reputable brand, negative publicity can have the opposite effect.

From the start, the Bodum founders have never prioritized the profit over the consumer right to know. Their marketing policies have always been clear. They never misrepresented the Bodum double wall glasses to consumers around the world. On the contrary, customers can clearly see on the label the material from which these glasses are made, and the features these amazing heat-proof double wall glasses offer. People with knowledge can recognize quality and style. That’s why Bodum always tries to satisfy all customers.

The Bodum double wall glasses are a perfect addition to any home. They are versatile and easy to wash. Perfect for serving your favorite hot and cold beverages. What makes the Bodum double wall glasses a prefect deal, is actually their exceptional quality and functionality. The wall of these glasses is made of borosilicate glass to keep the outside layer cold no matter how hot the drink is and vise verse. Forget those messy fingers on your glasses. With Bodum double wall glasses you will not have this problem anymore. These glasses don’t create condensation when cold drinks are served.

So, next time when on the market for glasses, look and choose glasses with the name Bodum on them.

Author Description

Jessie Sanner